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A polished and professional portfolio-including both print pieces
and an online presence-is more important than ever for
photographers, graphic designers, and other creative professionals
to make a great first impression and secure employment. This new
third edition of No Plastic Sleeves has been thoroughly updated
across all facets of portfolio production, including increased
coverage on self-promotion, social media, branding, online
promotion, new and updated interviews, case studies, and more.
Including hundreds of photos, examples of successful design from
both students and professionals, and interviews with industry
professionals, this text will guide you through the complete
process of conceptualizing, designing, developing, branding, and
promoting all the interconnected aspects of your total portfolio
package, including teaching you how to: Objectively evaluate and
edit your work Develop a distinguishing brand concept and identity
Understand and apply effective design strategies, including layout
and sequencing Design a tailor-made portfolio book Develop a
comprehensive online portfolio Develop printed promotional and
professional materials Utilize social media and self-promotion
strategies Alongside the acclaimed companion website,
www.noplasticsleeves.com- featuring additional portfolios,
resources, tutorials, and articles-Larry Volk and Danielle Currier
offer an essential guide to portfolio design, development, and
promotion.
A polished and professional portfolio-including both print pieces
and an online presence-is more important than ever for
photographers, graphic designers, and other creative professionals
to make a great first impression and secure employment. This new
third edition of No Plastic Sleeves has been thoroughly updated
across all facets of portfolio production, including increased
coverage on self-promotion, social media, branding, online
promotion, new and updated interviews, case studies, and more.
Including hundreds of photos, examples of successful design from
both students and professionals, and interviews with industry
professionals, this text will guide you through the complete
process of conceptualizing, designing, developing, branding, and
promoting all the interconnected aspects of your total portfolio
package, including teaching you how to: Objectively evaluate and
edit your work Develop a distinguishing brand concept and identity
Understand and apply effective design strategies, including layout
and sequencing Design a tailor-made portfolio book Develop a
comprehensive online portfolio Develop printed promotional and
professional materials Utilize social media and self-promotion
strategies Alongside the acclaimed companion website,
www.noplasticsleeves.com- featuring additional portfolios,
resources, tutorials, and articles-Larry Volk and Danielle Currier
offer an essential guide to portfolio design, development, and
promotion.
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